"Go negative on the Lib Dem candidate from day one. Trawl through the candidate's record. Don't worry about being unfair. Labour were wildly unfair in Hartlepool and it still served them well. "
- apparently written by Conservative activist Sean Fear, on the Conservative Home Diary yesterday. So much for the moral high ground.
I think everyone generally prefers positive campaigns. This year in our ward, we wrote about out Tory opponent "We’ve known ..... for many years and we wish him well (but we don’t want him to win!)". It worked well for us ....
On the other hand , there are things you want to say about opponents that you can't put in a leaflet. In May one of our helpers spent an hour on telling duty sitting next to a Conservative councillor. Afterwards she walked away amazed, saying to me "WHO is that ARROGANT man?". End result is that she's motivated now to seriously campaign in a ward for the next two years.